Blog Entry

Joga, It’s a Beautiful Thing

Google and Nike have joined forces to create Joga, a “community for soccer players dedicated to keeping the game beautiful.” This is the coolest thing Google has ever done!! I’ve been playing soccer for 10 years both online and offline. I’m no Freddy Adu but I’m always up for a good pick up game.

Joga is unique, because it’s an organically growing network of trusted friends. It is one of a kind network that focuses solely on a common interest around the game of soccer. Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.

It’s interesting to me that they use soccer instead of football since the US is the only country that even calls the sport soccer. Heck, they don’t even show soccer on regular TV where I live. The only professional soccer I get to watch is on the Spanish channels and I don’t have a clue what they’re saying.

But most of all, Joga is about “Joga Bonito” — Portuguese for “play beautiful.” Are you ready to start down the path of soccer bliss?

You bet I’m ready! Joga is just in time for the 2006 MLS season and the World Cup in Germany. This year ABC has said they will televise 12 games of the World Cup. This is an improvement but they are still 52 games short and none of them will be live. For the 2002 World Cup in Korea, the Spanish channel I am forced to watch showed 56 of the games live. Since their is quite a big time difference between Arizona and Korea I was up at all hours of the night often getting up at 1 or 2 just to watch a game.

I could go on and on about soccer and how it is totally underappreciated in the US but instead I’ll just say that I really like what Google and Nike are doing and I hope they do a good job with this. If you’re into soccer and want to join me in a division on mfls.com send me an email and we’ll play! Just don’t cry when I beat you 😉

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